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Instagram is all about sharing photos. And, getting people to see your photos. One of the best ways to do this is to use hashtags on your photos to increase their visibility in searches. But there is definitely a hashtag etiquette that needs to be observed and adhered to. Not that everyone does this…
Now, if you’ve read any of my posts about Twitter, you probably know how I feel about hashtags. I don’t like them. Period.
Granted, I understand the value of using them in Twitter chats or for certain branding purposes. And I’m ok with those. It’s the people who hashtag every keyword in their posts that drive me crazy. And if you read any of my tweets, I very rarely use hashtags.
So imagine my excitement when I joined Instagram and saw the rampant display of hashtags on many images.
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Nothing more romantic than a discharge of energy that allows the atmosphere to restore electrostatic balance, lightning nonetheless thrills us, frightens us and holds us spellbound. As the National Weather Service draws our attention to this powerful phenomenon, TIME’s photo editors offer a selection of stunning images showcasing a powerful force that kills around 50 people in the US each year.